People often ask me for fundraising tips to boost giving as if there is a magic formula. Well, there is! And it’s simpler than you think. The key? Love.
From the desk of
Lately, nearly every conversation I’ve been in seems to swirl around money. And, why not. ‘Tis the season for giving, and many organizations are transitioning into a new fiscal year.
Money is a lagging indicator. Say what?! I see a lot of hand-wringing when it comes to fundraising. It’s easy to get stuck thinking that money is the answer—it’s not.